My client, a Malaysia-based startup, is developing an accounting software tailored for freelancers and small business owners. Recognising that traditional accounting platforms are often designed with accountants in mind, they sought a solution that simplifies bookkeeping for users with no financial background.

The redesign prioritises optimising the MVP’s usability while increasing product-market relevance. The effort also aims to establish a compelling brand identity, positioning the client as a competitive market player.